Lifestyle Apparel Business

Feature

Unique business development covering original yarn, dyeing processing and production and sales of apparel

We have expanded the Lifestyle Apparel Business to every corner of the textile business keeping the craftsmanship and commitment to quality, nurtured as our founding business.The Textile Department develops materials pursuing high added value and originality and provides dyeing processing technology to realize customers' ideas and requests. Meanwhile, the Apparel Department develops the B.V.D. brand, which is internally produced from original yarn and provides quality products.

Our
Advantage

Quality

Capitalizing on our technology and experience cultivated over more than a century of history, we have established a fully integrated production and sales system with traceability throughout the entire process, including yarn and fabric manufacturing, product sewing, and retail.
Technology

We provide a variety of high-value added fiber materials with high functionality and sensitivity by making use of fiber spinning and dyeing processing technologies cultivated over many years.
Brand

B.V.D., a licensed brand, has delivered strong business results supported by its high popularity. Also, high-end products, such as "Asamerry" and "Airmerry," are recognized as high-quality products and are popular products supported with repeat customers.

01. Quality

Commitment to Manufacturing Technology and Quality

Our Advantage - 01. Quality

Our Advantage - Quality

The B.V.D. brand manufactured under the strict production system

We have established a production system of B.V.D. with traceability ensured by integrated manufacturing from spinning of yarn to sewing at our own factories.

Our Advantage - Quality

Showroom where you can experience a wide range of our products

While dyeing processing technologies such as functional processing are highly regarded both domestically and internationally, we have set up a showroom within the Wakayama factory where you can experience Fujibo's technology and original products. Not only have numerous overseas companies visited us so far, but it also serves as a space for interaction beyond the boundaries of local companies, playing a role in promoting the appeal of the region as a knitting production area.

02. Technology

Spinning and dyeing processing technologies

Our Advantage - 02. Technology

Our Advantage - Technology

Advanced spinning and dyeing processing technologies

We take advantage of our spinning and dyeing processing technologies developed over many years to provide a variety of quality fiber materials that meet consumer needs for "comfort," "good texture," "cleanliness" and "cool and warm feeling."

Our Advantage - Technology

Textiles used for luxury brands

Textiles manufactured by dyeing processing at Fujibo Textile's Wakayama Factory have high quality and are used by domestic and international luxury apparel brands.

03. Brand

Strong brand business

Our Advantage - 03. Brand

Our Advantage - Brand

Further developing B.V.D. brand

The B.V.D brand, which is well-known for its underwear, is growing by launching online sales on our own e-commerce website and expanding product lines to include female's and outerwear items.

Our Advantage - Brand

Popular high-end products including "Asamerry" and "Airmerry"

Our high-end items, such as "Asamerry" and "Airmerry," are known for their high quality and are popular Fujibo Group own brand products with repeat consumers.

Focus
On

(01)

Focusing on sales on own EC website

Our Apparel Department focuses on online sales such as "B.V.D. Online Store" and "ANGLE Online Shop" to expand its sales. We will continue to create a business model that shifts towards omnichannel commerce.
(02)

Development of original products including high-sensitive products and B.V.D. Heavy Weight

B.V.D. is a national brand that has been loved by many since its establishment in 1876. We also sell "B.V.D. Heavy Weight" series as 'tough and rough' casual wear for adults only through online sales.
(03)

Increased customer satisfaction

We aim to improve customer satisfaction through a wide range of methods, such as enhancing information disclosure using Instagram and other platforms and establishing a community to solicit feedback from actual users.